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Purecare is expanding its senior management team with two key appointments.
PHOENIX - February 17, 2026 - Purecare announced the addition of Ken McAlpine and promotion of Luzanne Burt to key senior management roles, as the industry leader in premium bedding and protection prepares for future growth opportunities.
Jeff Bergman, chairman of Purecare, will be the honoree of Furniture Today’s 2026 Bedding Lifetime Achievement Award at the upcoming SleepNXT.
Paramount Sleep Co. and Purecare are teaming up to feature the benefits natural and sustainable materials deliver to the sleep environment in both mattress and top of bed products.